ALL3MEDIA is a global production and distribution company.
Our aim is to expand the group, grow its output and to continue producing award winning programmes the world will want to watch.
Kameleon is a brand partnership agency that develops new revenues for rights owners and content-led marketing ideas for advertisers. Kameleon launched in September, 2008.
Kameleon is the first agency dedicated to helping brands get closer to content and rights owners get closer to brands. Kameleon brings together a unique blend of skills – brand strategy, communications planning, content creation and rights acquisition. There are two sides to our business. The first is helping media companies and rights owners exploit their rights through partnerships with advertisers. The second focuses upon working with brands to partner with or create high-quality content. The Founding Partners are Richard Armstrong, Anthony Edwards and Mark Webster.
Prior to launching Kameleon, as the Heads of Strategy, Sponsorship & Content at MindShare (WPP’s media agency, and one of the world’s largest media buyers), we have accumulated plenty of experience developing, managing and distributing content-rich ideas for brands. We have been lucky enough to have worked with a fantastic array world-class brands in our careers. To name but a few; Nike, Ford, HSBC, Vodafone, IBM, Land Rover, British Airways, Dove, Nestle, Pepsi, Lynx and 3. As experts in our field we have consulted on communication strategies for the UK Government, commercial strategies for London 2012 and the challenges of adapting to a multi-platform world for ITV and News International (Times, Sunday Times, Sun and News of The World). Although the current market for content partnerships is in its infancy, there is huge potential. UK marketing investment in sponsorship and partnerships is predicted to be over a £1bn in 2009. As well as committing big budgets, brands are increasingly behaving more like content owners, developing and distributing their own content across traditional and digital platforms. Kameleon will be at the forefront of this new world. Kameleon’s ambition is to help redefine sponsorship for the digital age. Although a London based company we aim to be operating internationally in the near future.
