ALL3MEDIA announced today that Objective Productions, the UK's leading independent producer of magic, comedy and entertainment programming has joined the group.

Objective Productions is based in London and Manchester and was founded by Andrew O'Connor and Michael Vine in 1992. Objective's creative expertise has meant that it has enjoyed exceptionally strong growth throughout its history. In recognition of this performance, Objective was ranked number 33 for revenue growth in the Sunday Times 2006 Fast Track 100 league table.

Objective's early success was based on its performer based magic formats, but has since developed a strong programme slate in comedy and entertainment. In December 2006 Objective won the British Comedy Awards for Best TV Comedy (Peep Show) and Best New TV Comedy (Star Stories), was nominated for Best Comedy Programme (Peep Show), Best New Programme (Star Stories) and Best Entertainment Programme (The Heist) in the 2007 Broadcast Awards. It was recently nominated for a BAFTA in the entertainment programme category (The Heist).

Andrew O'Connor, Objective's Chief Executive commenting said,

"Objective is a company that has built its reputation on developing programmes that are funny, exciting and innovative. It is our fantastically talented producers, performers and writers that make Objective what it is today. This is a wonderful opportunity for us, being part of All3Media will help us to grow the business and expand our output."

Paul Sandler, Joint Managing Director Objective productions added,

"After growing strongly over the last few years this is an excellent opportunity for our programmes to be given even more opportunities to be marketed and exploited around the world."

Michael Vine Joint Managing Director concluded,

"For a company that has been proud of its independence, finding the right creative partnership was key for us and the talent. We are thrilled to be joining the ALL3MEDIA Group, which will help us to realise our ambitions for Objective."

Steve Morrison, ALL3MEDIA's Chief Executive said,

"Objective Productions is an outstanding company. We are delighted that Objective has chosen to join All3Media. They are the UK's leading producer of magic and comedy and they excel in their style of entertainment, one of the most sought after genres in broadcasters_ schedules. Their format hits are much in demand in international markets and their presence in the All3Media Group will help us and them grow further."

"We welcome our new talented colleagues to the All3Media family."

For further information:

Richard Constant - PR Adviser to ALL3MEDIA Gavin Anderson & Company
Tel: 020 7554 1400

Howard Needleman - Objective Productions
Tel: 0207 2022332

Notes for Editors

ALL3MEDIA

Founded in 2003, ALL3MEDIA is one of Britain's largest and fastest growing Groups of Independent TV production companies. There are 12 companies in the Group which has its own International and Format programme distribution arm, ALL3MEDIA International. ALL3MEDIA has offices in the UK, United States, Germany, The Netherlands, Australia and New Zealand.

The ALL3MEDIA Group of companies includes some of the most creative talent in the industry and produces leading programme brands including Midsomer Murders; Shameless; Hollyoaks; Formula One; Richard & Judy and Wild at Heart.

Further information about ALL3MEDIA can be found at: www.all3media.com

Objective Productions

Founded in 1992, Objective Productions has rapidly become one of Britain's most influential independent production companies. Responsible for producing groundbreaking productions for a range of television broadcasters including Channel 4, The BBC, MTV, Five, E4, More 4 and ITV.

Further information about Objective can be found at: www.objectiveproductions.net

All3Media announced today that Maverick Television, one of Britain's leading regionally based TV production companies has joined the Group.  

Maverick TV, based in Birmingham and London, was founded in 1993 by Jonnie Turpie and has established a very strong reputation for provocative, challenging and exciting TV programmes.  

Maverick TV currently has two peak time series in C4's Top 10; "How to Look Good Naked" and "Embarrassing Illnesses". Credits for 2007 have included The Madness of Modern Families for BBC Two, Directors Debut for BBC One and Half The Dog Is Mine for the BBC's One Life strand. They are currently producing the fourth series of the hugely successful "10 Years Younger" series for C4. They have recently expanded into Drama with a number of current projects in development.

Maverick TV is also recognised as one of Britain's leading producers in Digital Media. Its award winning and rapidly expanding New Media department recently won the 4Homes site for Channel 4, alongside their long established track record in educational Media. 

Jim Sayer, Managing Director, Maverick Television comments: "Maverick is a company that has built its reputation on challenging, exciting and innovative television. This is a fantastic opportunity for us to join All3Media's group of strong individual TV production companies that retain their distinctive brands. Being part of All3Media will help us to grow the business and expand our output - both in the UK and abroad". 

Alexandra Fraser, Creative Director Maverick Television adds: "For a company that has been proud of its independence, finding the right creative partnership was key for us. We are thrilled to be joining the All3Media group which will help us to realise our ambitions for Maverick. We are really excited about working with Steve Morrison and David Liddiment and the All3Media team." 

Steve Morrison, All3Media's Chief Executive said: "Maverick is one of Britain's best factual and features TV production companies. Young people in the industry want to work there as they have such a high quality reputation and modern outlook. 

Their regional presence and strength in multi media is also renowned. On behalf of everyone at All3Media, I am delighted they are adding their strengths to our Group of leading TV companies."

Editors Notes

All3Media

Founded in 2003, All3Media is one of Britain's largest and fastest growing Groups of Independent TV production companies. There are 11 companies in the Group plus its own International and Format programme distribution arm, All3Media International. All3Media has offices in the UK, United States, Germany, The Netherlands, Australia and New Zealand.

The All3Media Group of companies includes some of the most creative talent and produces leading programme brands including Midsomer Murders; Shameless; Hollyoaks; Formula One; Richard&Judy and Wild at Heart.

Maverick Television

Recent factual and feature projects include the hit Channel 4 series "10 years Younger", now in its fourth series and supported by a third accompanying book, mobile tips, and planned exhibition. "How to Look Good Naked" is into its second series on Channel 4 and has also launched a successful book to accompany the show. Other projects include "Embarrassing Illnesses", currently transmitting on Channel 4; "The Madness of Modern Families", a six part documentary series for BBC2 and a number of single documentaries for the BBC's One Life slot.