AMSTERDAM, June 25, 2009 – On July 1, IDTV Events & Concepts and The Garage will team up to form a department within IDTV by the name of IDTV Live360. Production company IDTV had previously taken a stake in The Garage (a new successful event organizer) and will now combine it with its own department IDTV Events & Concepts. Now that two complementary outfits will pool their resources, a particularly strong player will emerge in the areas of brand activation, live events and campaigns. IDTV Live360 specializes in activating brands through crossmedia storytelling – especially the synergy-generating combination of events and TV.
The newly created combination is a logical step for both parties and makes good strategic sense. Shula Rijxman, Chief Commercial Officer for IDTV, comments, “IDTV is keen to keep expanding, so that we can achieve our ambitions. We have the in-house expertise relating to many media. That allows us to put together the best, tailor-made campaign for each request coming from customers. And the addition of The Garage forms yet another valuable contribution to our range of specialisms.”
Chris Dijk, General Manager of The Garage, adds, “We at The Garage have always had the sense that we are riding on the fastest train, with new developments and opportunities coming thick and fast. By pooling our resources with IDTV, we can expand our world to an undreamt-of extent and are able to add a wide range of media to the mix, complete with their enormous power and appeal.”
Chris Dijk will be at the helm of IDTV Live360 as Manager, reporting to Shula Rijxman.
IDTV Events & Concepts
IDTV Events & Concepts develops and produces multimedia campaigns often centred around a live event. On top of that, the IDTV Events & Concepts helps companies and organizations to communicate better with their customers, employees or business contacts. Important clients are Philips, ABN AMRO, ANWB (the Dutch Automobile Association) and Mediamarkt. IDTV Events & Concepts stages such major live events as the Dutch Liberation Day Concert, Cleverland and Festival Classique and has also conceived campaigns including Hartje Winter (Unox) en Het Natuurlijke Genieten (Almhof).
As the second-largest independent production company in the Netherlands, IDTV (founded in 1977) is at the forefront of developing and producing (integrated) concepts for TV, Internet, film, events, websites and promotional campaigns. IDTV productions aim to promote social cohesion, while encouraging respect for individual rights. All3Media, based in the UK, is IDTV’s parent company.
The Garage
In its 5-year existence, The Garage has slowly evolved from a traditional event organizer into a
branded live-entertainment specialist. The Garage is active in such field as concepting, design, programming, PR, promotion, live TV, live events, digital media, sponsorships & endorsements, brand activation and retail programmes. Among The Garage’s clients are Dutch and global A brands, such as Tommy Hilfiger, ABN AMRO, the Dutch State Lottery and Sony Playstation. The Garage has produced events like Vodafone 9StraatjesRood, the TMF Awards and PICNIC Cross Media Week.
